Valley Modern Plumbing & Hardware

Rebrand — three directions

Same framework, same content, same logo. Only the visual system changes. Each one is a hero plus a section — enough to read the direction, not a full build.

Worth knowing first: the current site's orange accent fights its own logo — the wrench mark is steel blue. All three directions below build the palette out of the logo instead of against it.
Commercial-first
CONCEPT A

Blueprint

Plumbing as engineering. Drafting grid, mono callouts, a spec sheet. Aims at the property manager, not the homeowner.

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Safest bet
CONCEPT B

Heritage

1952, three generations, brass and deep teal on warm paper. Leans on the one thing no competitor can copy.

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Boldest
CONCEPT C

Utility

Swiss editorial. Enormous type, hard grid, one copper accent. Reads like a modern service brand rather than a trade site.

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